We're making insurance surprisingly

Let's be honest.

No one likes dealing with insurance. It's confusing. It's a hassle. And it's too expensive.

But Esurance is making it easy to understand, simple to use, and affordable.

In other words, we're making insurance surprisingly painless.

Our personality

This is how we appear to the outside world. How we speak. Look. And behave.

In everything we do and say, we are:

icon of a mountain


We do things differently.

We want to change the way people experience insurance. So we keep things simple and clear. Unexpectedly so.

So our customers say: "Got it!" And feel empowered.

icon of a lighthouse


We know stuff. And we know how to explain it simply.

We break down the complicated into relatable examples. Which leaves people feeling confident in our brand, our product, and, most importantly, their decisions.

So our customers say: "I made the right choice." And feel smart too.

icon of three people


We're passionate, witty, and relatable.

We combine our insurance expertise with a quick and inventive wit. Because we believe insurance doesn't have to be boring to be clear and compelling.

So our customers say: "I can relate!" And feel connected.

icon of a arrow on target


We tell the truth. No beating around the bush.

We don't BS our customers. Or anyone. We tell the truth in plain English. We explain what customers need to know clearly and transparently.

So our customers say: "I trust you!" And feel respected.