Our typography

Muli

Muli type family is a sans serif typeface with clean, legible forms and a friendly, modern feel.

We use Muli Regular for body copy, SemiBold for highlights or subheads, Bold for headers, and ExtraBold for big word benefits.

Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
(.,:;?!$&@*)
0123456789

SemiBold

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
(.,:;?!$&@*)
0123456789

Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
(.,:;?!$&@*)
0123456789

ExtraBold

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
(.,:;?!$&@*)
0123456789

Main headline treatment

We have 2 options for headline treatment, the big word benefit and big headline. The big word benefit utilizes a few BIG WORDS to highlight a key value prop or reason to believe — and is only used sparingly. The big headline is most commonly used and should be active, aspirational, and engaging.

screenshot of home page of www.esurance.com

Big word benefit.

screenshot of car insurance page on www.esurance.com

Big headline.